It’s hard to not get wrapped up in the idea of buying more stuff during the holiday season. And while Black Friday can indeed be a great time to stock up on essentials you keep in stock around the house or splurge on little luxuries, the gifts we remember most aren’t things, they’re experiences. And the best experiences for travelers are undoubtedly memorable trips. Black Friday and Cyber Week, which includes Travel Tuesday, are prime time to for deep discounts on stays across the West. Here are the best hotel deals we’ve found around the interwebs.
Thomas J. Story
Nick’s Cove (Marshall, CA)
This cozy coastal escape located along the misty shores of Tomales Bay, an area known for its oyster cultivation, is prime for romantic winter getaways. Waterfront cottages at Nick’s Cove include wood-burning stoves and patios that overlook the misty bay, and the cioppino is so good that it inspired an entire cookbook. Rumor has it that the iconic boat house, which sadly burned down in a fire in 2023, will be back open this winter too. Enjoy 30% off midweek stays in December, January, and February when booked Nov. 28–Dec. 5, 2025, with code NIX30.
The River Electric (Guerneville, CA)
Set in redwood-filled Sonoma County, The River Electric is a design-driven glamping resort and retro swim club offering a summercamp-for-adults style space for exploring the Russian River. To celebrate its second season, the property is offering 25% off all 2026 bookings plus curated gift boxes with branded goods and either two-day passes or an overnight tent stay during the Black Friday and Travel Tuesday window.
Hotel Jackson (Jackson Hole, WY)
This Forbes 4-Star, Michelin Key-recognized boutique hotel is just steps from the Jackson Town Square antler arches, smack dab in the middle of the famed ski town known for being home to some of the best skiing in the world. Their rare Black Friday sale (they skipped last year) offers 25% off winter and summer stays when booked Nov. 25–Dec. 2, 2025, for travel through 2026.
Courtesy of Kaimana Beach Hotel
Kaimana Beach Hotel (Honolulu, HI)
On the quiet, sunrise side of Waikīkī’s Gold Coast, this oceanfront boutique hotel offers breezy rooms, Diamond Head views, and spectacular (yet still laid-back) beachfront dining at Hau Tree. It’s also home to longboarding legend Kai Sallas’ surf shop, where you can get one-on-one coaching and rent boards from his colorful quiver. Get 30% off when booking now through Dec. 3, 2025, for travel through Dec. 31, 2026.
Sanctuary Camelback Mountain Resort & Spa (Scottsdale, AZ)
A luxurious desert retreat with world-class spa offerings and sweeping mountain views, Sanctuary is doing a Cyber Week offers of 30% off casitas and 40% off suites when booking Nov. 28 or Dec. 1, 2025, for travel through Oct. 31, 2026.
Romer House Waikīkī (Honolulu, HI)
Mid-century modern style meets lively neighborhood energy at this hotel, which prides itself on being a love letter to vintage Waikiki. Think complimentary cruiser bikes, poolside wellness, courtyard bites, and tropical cocktails at The Lei Stand, plus neighborhood events that activate the local O’ahu community. (We recently did the apres surf collab with Auntie Meggz, which included a surf at Queens and cold plunges by the pool, and it was an absolute blast.) Enjoy 40% off stays booked Nov. 18–Dec. 3, 2025, for travel through 2026 (embargo until Nov. 18).
Dr. Wilkinson’s Backyard Resort & Mineral Springs
Dr. Wilkinson’s Backyard Resort & Mineral Springs (Calistoga, CA)
Napa Valley’s original mineral spa resort is both first to the market and best in class, blending retro design with modern wellness. Plus, the surrounding town of Calistoga is super fun to trot around, making it the ideal locale for a relaxing weekender. Take 35% off Sunday–Thursday stays booked Nov. 28–Dec. 1, 2025, for travel through Nov. 30, 2026.
Hotel Erwin (Venice, CA)
A surfy, colorful icon on the Venice Beach Boardwalk, Erwin’s High Rooftop Lounge delivers some of L.A.’s best sunsets. Their Cyber Week deal includes up to 40% off BAR, 1pm late checkout, and a complimentary room upgrade, booked Nov. 17–Dec. 1, 2025, for travel through Nov. 30, 2026.
The Wilde Resort & Spa (Sedona, AZ)
If you’re looking to get a little woo-woo on your next adventure, book in at this relaxed and stylish new nature-adjacent property with red rock views and the second-largest spa in Sedona. Take 40% off stays booked Nov. 20–Dec. 4, 2025, for travel Dec. 1–Mar. 3, 2026.
David Mitchell
Field & Stream Bozeman (Bozeman, MT)
Bozeman is really having a moment right now, and this darling adventure-friendly hotel is the feather in the Montana city’s cap. The warm, lodge-inspired hotel is the ideal base camp for Yellowstone, Big Sky, and Bozeman adventures. Enjoy 30% off two-night stays booked Nov. 18–Dec. 3, 2025, for travel through May 31, 2026.
The Twin Fin Hotel (O’ahu, HI)
Steps from Waikiki’s iconic surf breaks, The Twin Fin Hotel offers access to the Jamie O’Brien School of Surf for high-energy lessons with expert coaches, plus eco-minded perks like Jason Momoa’s Mananalu x Boomerang refillable water system and Parley for Oceans programming. Guests can take 30% off stays when booking Nov. 18–Dec. 3, 2025, for travel through Dec. 31, 2026.
Mission Pacific Beach Resort (Oceanside, CA)
Oceanfront style meets surf culture at this darling new hotel in the super fun beach chic town of Oceanside. It’s the epitome of barefoot luxury with MICHELIN-starred dining at Valle and a groovy Tulum-inspired rooftop bar, the perfect spot to watch the sunset of the pier. Get 30% off a three-night Sanctuary Studio Suite plus a $100 resort credit, booked Nov. 17–Dec. 1, 2025, for stays through Jan. 31, 2026.
The Shore Room
The Seabird Ocean Resort & Spa (Oceanside, CA)
A grand coastal resort with spa, the Seabird also has a pool and beach concierge service. Save 30% on three-night suite stays plus a $100 credit when booking Nov. 17–Dec. 1, 2025.
Sandbourne Santa Monica (Santa Monica, CA)
Designed by celebrity architect Gulla Jónsdóttir, the Sandbourne boasts a unique sculptural, design-forward beachfront retreat with coastal cuisine and a chic pool deck. Save up to 30% plus a $100 dining credit when booking Nov. 13–Dec. 5, 2025.
Surf & Sand Resort (Laguna Beach, CA)
Perched directly above the waves, Surf & Sand offers the ultimate oceanfront escape. With promo code CYBER25, book two nights Nov. 28–Dec. 5, 2025, and get the third night free plus a $200 daily resort credit for stays through Mar. 31, 2026.
Thomas J. Story
Murrieta Hot Springs Resort (Murrieta, CA)
This restored historic hot springs sanctuary with geothermal pools, cold plunges, spa rituals, and tranquil grounds graced the cover of Sunset, and for good reason. Black Friday deals include 30% off rooms at Murrieta, 30% off day passes, 25% off memberships, and 55% off CBD massage upgrades with code BLACKFR, booked Nov. 27–Dec. 3, 2025.
Miraval Arizona Resort & Spa (Tucson, AZ)
The iconic wellness resort at Miraval celebrates its 30th anniversary with a boosted nightly resort credit of $300 per person for Cyber Week bookings Dec. 1–7, 2025, for travel throughout 2026.
Estancia La Jolla Hotel & Spa (La Jolla, CA)
The hacienda-style resort at Estancia is blessed with wonderfully lush gardens and a beloved spa, perfect for unwinding after the hurried holiday season. Save 20% on rooms and 30% on suites with promo code BFCM25, booked Nov. 28–Dec. 2, 2025.
The Hythe, a Luxury Collection Resort, Vail
The Hythe, A Luxury Collection Resort (Vail, CO)
Steps from the Eagle Bahn Gondola, the adventurous alpine resort at Hythe offers 15–25% off for Cyber Week depending on membership level, booked Nov. 25–Dec. 2, 2025.
Four Seasons Resort Oahu at Ko Olina (O’ahu, HI)
Set along four serene lagoons on Oahu’s rugged west coast, Four Seasons Resort O’ahu at Ko Olina is on our wishlist for 2026 travels. The resort pairs the luxe accommodations, standout dining, a world-class spa, and uniquely local experiences that the Four Seasons brand is known for. Think WWII Warbird flights and sessions with the world’s first Fish Sommelier. Through December 18, guests can book the Discover Oahu offer to receive a $100–$200 nightly resort credit with a three-night minimum, plus a complimentary one-day rental car for easy island exploring.
The Georgian (Santa Monica, CA)
This restored Art Deco landmark overlooking the ocean is a favorite for human and doggie travelers alike. Their dining is top notch, and there are Wes Anderson-esque details around every corner. Enjoy 25% off stays of two nights or more when booked Nov. 10–30, 2025, for travel through Jan. 31, 2026.
Gentl & Hyers
Dawn Ranch (Guerneville, CA)
Cosy up while still staying on a budget at Dawn Ranch, a 22-acre retreat set among meadows, redwoods, and the Russian River. Save 40% on a two-night stay when booking Nov. 18–Dec. 3, 2025, for travel through Dec. 2026.
Royal Lahaina Resort & Bungalows (Maui, HI)
Fronting Kaʻanapali Beach, Royal Lahaina Resort & Bungalows blends classic Maui charm with refreshed bungalows, oceanfront dining, two pools, and a brand new spa that just opened this year. They’re also home base to the Treecovery program, which is reforesting the island after the devastating Lahaina fires. Guests can take 40% off the Best Available Rate when booking Nov. 18–Dec. 3, 2026, for travel through Dec. 18, 2026.
L’Auberge Del Mar (Del Mar, CA)
A polished seaside retreat in the heart of Del Mar Village, L’Auberge del Mar is far removed from the hustle and bustle of San Diego, but just within reach if you need to be. Save up to 30% and enjoy reduced fees when booking Nov. 28–Dec. 2, 2025.
The Ritz-Carlton O‘ahu, Turtle Bay (O‘ahu, HI)
Stretching across 1,180 acres on the North Shore, The Ritz-Carlton O‘ahu, Turtle Bay is one of the greatest properties of all time. It offers ocean-view rooms, waterfront bungalows, multiple pools, a championship golf course, horseback riding, and immersive cultural programming rooted in the island’s natural and agricultural landscape. Guests can access the resort’s best annual savings—30% off stays with daily breakfast for two—when booking Nov. 27–Dec. 2, 2025, for travel through Oct. 31, 2026.
