Designing an experiential centre comes with its own set of challenges, but when the space itself is the product, the task becomes even more intricate. This project—a cutting-edge experience center for home and office automation solutions—demanded that every design choice not only serve an aesthetic purpose but also contribute to the immersive journey of the visitor.
Luxury and Technology Transforms This Experiential Centre | AKG Design Studio
Design Concept
The primary challenge was to seamlessly integrate the very technology being showcased into the design language of the space.
Unlike traditional retail or showroom formats, where products are distinct from the environment, here, the environment was the product.
Design Elements
Every element—lighting, automation controls, and material finishes—needed to be both functional and demonstrative. Achieving this balance required meticulous curation to ensure the space felt intuitive yet state-of-the-art.
Layout
Compounding this was the constraint of space. Compact in size yet intended to exude luxury, the experience center needed to feel expansive, not restrictive.
This was resolved through a combination of strategic mood lighting, reflective surfaces, and a thoughtfully planned layout that maximized flow and functionality.
Every design decision aimed to evoke a sense of sophistication while ensuring that technology remained at the forefront without overwhelming the user.
Design Challenge
Beyond aesthetics, the challenge of storage and logistics loomed large. With a small backend office doubling as the hub for operations, efficiency was paramount.
To maintain a seamless front-end experience, storage solutions were subtly integrated using curved partitions that softened the visual density of the space.
Material Use
Moreover, light-colored material finishes further enhanced the sense of openness, while the interplay of lighting added depth and warmth.
The result? A compact yet luxurious environment that not only showcases innovation but embodies it. Further, an experience where design and technology converge effortlessly.
Fact File
Designed by: AKG Design Studio
Project Type: Office (Experience Centre) Interior Design
Project Name: Techspertise Experience Centre
Location: Aundh, Pune
Year Built: 2024
Project Size: 410 Sq.ft
Project Cost: 30 Lakhs
Principal Designer: Ashwina Ketan Gandhi
Photograph Courtesy: Yogesh Mahamuni Photography
Execution By: Brickbybrick
Firm’s Website Link: AKG Design Studio
The Firm’s Instagram Link: AKG Design Studio
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