If you require any demonstration that “UK plc” continues to be a powerhouse for all manner of pioneering and exciting work across the sectors, we have it right here, in the form of our rundown of five “brands to watch” during the mid-2020s.
1. Quantum Dice
The Oxford-based quantum technology and photonics developer describes its mission as providing “verifiably trusted and secure randomness by harnessing the unique properties of quantum mechanics and our patented DISC protocol to address some of the most pressing computational challenges of the modern age.”
That might sound like a mouthful to the layperson. However, in the sphere of cybersecurity, the firm has already changed the game through its development of the Quantum Random Number Generator (QRNG).
This device is able to continuously generate truly random numbers. It represents a major breakthrough in cybersecurity, with potential benefits for financial services, telecommunications, and other fields.
In Startups.co.uk’s recent rundown of top tech startups to watch during 2025, Quantum Dice won the number one ranking. The site described the spinout as being behind “not just world-changing, but universe-altering, tech.”
2. Tolu Coker
The London-based British-Nigerian fashion and textiles designer, illustrator, and multidisciplinary artist is every inch as multifaceted as her burgeoning reputation suggests.
An alumnus of the legendary Central Saint Martins art school, Tolu Coker lends her name to a sustainable luxury fashion and lifestyle brand that describes itself as “rooted in three core pillars: community, craftsmanship and culture.”
This ethos manifests in the prioritisation of sustainable techniques such as the utilisation of deadstock fabrics and upcycled materials, as well as a strong emphasis on community engagement, collaboration, and preservation of cultural heritage.
3. Ink Digital
The Brentwood-based online marketing agency Ink Digital has gone through quite the journey since its establishment in late 2019 as “Michael Ryan SEO”.
The company subsequently morphed into “Mr SEO”, before taking on its present name during 2023. This identity reflects the business’s commitment to helping its clients achieve “digital permanence” akin to the permanence of ink itself.
Today, Ink Digital are an SEO agency working with a plethora of London businesses. With its impressive track record of growth over recent years, a dedication to nurturing talent, and a holistic approach to digital marketing, the company is exhibiting all the durability required to continue its standout progress during 2025 and beyond.
4. Mother Root
Declared one of British luxury industry body Walpole’s Brands of Tomorrow for 2025, Mother Root has drawn admiration due to its distinctive approach to non-alcoholic aperitifs.
The brand’s story goes back a decade, to the moment when founder Bethan Higson – having already spent years working in the wine industry – decided she would start her own non-alcoholic aperitif brand, due to being unimpressed by the options then available.
Fast-forward to today, and the thriving Mother Root’s focus on natural ingredients and a sophisticated flavour profile resonates with audiences seeking a mindful alternative to alcohol.
5. Underdays
Established in London in 2021 by one-time Farfetch staffers Oria Mackenzie and Amelie Salas, Underdays was already the subject of rave words back then from Stylist, which declared it “a new-gen underwear brand that’s coming to shake – and shape – up the industry.”
It is fair to say Underdays has lived up to that promise in the ensuing years, as well as the brand’s own principle that “you shouldn’t have to choose between comfort, style, and health.”
In a women’s underwear market that had previously left customers having to choose between – in Mackenzie’s words – “overly sexualised designs or beige basics”, Underdays has shown that such garments can be stylish, science-backed, and wellness-infused.
With the brand also continuing to place a big emphasis on sustainability and innovation – both key watchwords in the consumer landscape of 2025 – the brand looks set to keep on re-envisaging what great-looking, comfortable, and inclusive underwear can be.
These Are Brands You Simply Have to Keep an Eye On
We can’t wait to see how all these companies fare amid both the opportunities and challenges that 2025 and the coming years bring.
Why not check out one or more of these great British brands to discover how they could assist you with your own projects and day-to-day requirements as you work, rest, and play?
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