California just solved one of streaming’s loudest problems — but not the biggest ones

This week, California governor Gavin Newsom signed a law forbidding ads that play on streaming services like Netflix, HBO Max, and YouTube from being louder than the content they interrupt, meaning that Californians will no longer be startled by blaring commercials asking if they’re satisfied with their car insurance. The reason advertisers crank up the volume on their ads is obvious: they’re hoping the sudden burst of noise will make viewers pay attention, which is very annoying. I’m glad someone did something about it.