Your portfolio shows what you’ve designed, but your case studies tell the story of why it mattered.
For interior designers, case studies are one of the most powerful marketing tools you’re probably not using enough. They do more than showcase pretty pictures – they build trust, demonstrate value, and position you as a strategic partner, not just a creative.
Why Case Studies Work
- They tell a transformation story – Clients don’t just care about the “after.” They want to know the challenge, the vision, and the journey.
- They build authority – When you articulate your process, thinking, and results, you show the depth of your expertise.
- They connect emotionally – A beautifully written case study helps your audience see themselves in the project, and imagine what it would be like to work with you.
- They do the selling for you – A well-crafted case study answers many client objections before they even reach out.
What to Include in a Case Study
- Client Brief & Goals – What was the original challenge or vision?
- Design Strategy – What approach did you take? What made this project unique?
- Your Process – Outline the key phases: concept, sourcing, construction, install, etc.
- Before & After (if applicable) – Show the transformation visually.
- Final Outcome – What was achieved? How did the space impact the client’s life or business?
- Client Testimonial – Let the client’s words reinforce the story.
Where to Use Case Studies
- Feature them on your website (not just the portfolio but actual transformation story!)
- Turn them into Instagram carousels or reels
- Share them in your newsletter or LinkedIn
- Include them in your Services Guide or Proposals
- Use them as talking points in discovery calls
Don’t just show what you designed, show how you think, solve problems, and create transformation. Case studies aren’t just for corporate firms. They’re for any designer ready to position themselves as a high-value expert in a competitive market.
Get your case study template and use it in your sales process!