ChatGPT’s new feature is a game-changer for holiday shopping

Holiday shopping is stressful. For me, the speed bumps are shopping for my Gen Z nieces whose tastes keep changing every day, and the flood of Black Friday or Christmas deals. ChatGPT’s new Shopping research option could help all of us spend a little less time mired in dozens of open retail tabs and hunt for the best deals. A conversational AI-powered shopping experience could be the solution for too many deals, too many product variations, and way too many reviews we digest near the holidays. ChatGPT hopes it will reduce our decision fatigue, while I hope to avoid impulsive decisions fueled by misleading “best seller” labels.