One of the most important tools a CMO (or whoever is responsible for marketing & growth in a firm) has is this: deep insights about the true identity that matters.
Many business owners skip this though when designing their brand identities. Heck – even brand designers skip this, because they are too focused on the visual identity of the business. But what really matters when creating your signature identity is the match between who you are, and who you want to be for the people you serve, with their own identity aspirations.
Your future client isn’t just hiring you to design a space, a product, or an experience.
They’re investing in a future version of themselves:
- The homeowner whose friends can’t stop talking about their space.
- The entrepreneur whose brand radiates style and success.
- The host whose events feel like a scene from a magazine.
When your brand speaks to who they want to become, it stops being “pretty” and starts being magnetic.
This is the Signature Identity secret we dive into first in the Signature Brand Intensive:
- We uncover your core values, voice, and aesthetic — yes.
- But more importantly, we map the aspirational identity of your ideal client and make it the emotional engine of your brand.
- This becomes the foundation for your visuals, your voice, your offers, and your marketing.
It’s the shift from:
“Here’s what we do” to
“Here’s who you’ll become.”
That’s the difference between being another name in the industry — and becoming the brand people dream of working with.
If you want to build a brand that hits that nerve, I’d love to help you!