Why High-End Clients Avoid Entry-Level Packages
Luxury and high-end clients don’t just buy services – they buy confidence, exclusivity, and a seamless experience. When you present […]
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Price Anchoring – How Designers Can Use It to Win More Clients and Sales
Pricing in the design industry isn’t just about setting a number – it’s about positioning. Price anchoring is a powerful
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Ask The Tastemakers: Designing a Spa for Relaxation and Profitability – With TLEE Spas + Wellness
Creating a spa that seamlessly blends relaxation, luxury, and profitability requires expert knowledge and strategic design choices. We had a
Gifting Experience – How To Build Gifts Into Your Client Work
Giving gifts isn’t just a thoughtful gesture – it’s a strategic tool for strengthening client relationships, enhancing brand loyalty, and
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Productized vs Bespoke – When to Keep Custom Services in Your Business Model
Productization streamlines service delivery, increases efficiency, and makes it easier to scale. However, fully eliminating bespoke services isn’t always the
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Different Types of Productization – What Works For Your Firm?
In my consultancy, I help many experts turn their ideas into productized offers that are easy to sell, simple to
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The Productization Mindset Shift – Overcoming the Fear of Losing Creativity
For many designers and architects, creativity is at the heart of their work. The idea of productizing services – turning
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Best Practices for Launching Limited Edition Product Lines
Limited edition product lines are an excellent way for brands to generate buzz, create urgency, and attract new customers. Whether
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Elevate Your Client Experience with These Delightful Touches
Creating a memorable client experience goes beyond great design – it’s about making clients feel valued and engaged throughout the
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Packaging Design for Lifestyle Brands – A Guide to Standout Packaging
Packaging is more than just a protective shell for a product – it’s a brand’s first impression, a storytelling tool,
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