Niching Without Narrowing – How Getting Wide Became The Niche
When I first heard the advice to “niche down,” I resisted. The logic was sound: get known for one thing, […]
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How to Build a Network of Trusted Suppliers and Contractors – Sample Your Dream Team!
Building a network of trusted suppliers and contractors is crucial for the success of your design business. However, it can
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Resimmercial Design: Is It Reshaping Interiors for Good?
Resimmercial design is everywhere – offices, showrooms, hotel lobbies, even healthcare and education spaces. What started as a post-pandemic response
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What Designers Are Really Struggling With in 2025: Insights From Our Global Quiz
Over the past several weeks, hundreds of interior designers completed our new assessment, “What Kind of Design Business Is Right
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Reveal Kit Strategy: Clever Way To Turn Final Installs into New Clients
You’ve just completed a stunning project. The furniture’s in, the lighting is perfect, and the client is beaming. Maybe you
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How to Measure the Success of Your Onboarding – Key Metrics to Track Satisfaction, Retention, and Referral Potential
When a new client signs on, they’re not just buying a design service or opening a trade account – they’re
Multi-Sensory Brand Strategy – Designing Experiences People Feel
A brand isn’t just something people see – it’s something they experience. From the way a showroom smells to the
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How The Six Senses Trigger Emotion – And Why That Shapes Your Business
You can say your brand is premium, thoughtful, or welcoming – but if it doesn’t feel that way, your clients
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Design These Micro-Moments That Build Trust And Loyalty
Clients don’t fall in love with your brand because of one impressive portfolio or a clever Instagram post. Loyalty is
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Create a Lead Magnet That’s ACTUALLY Valuable
Most lead magnets in the design world are created with good intentions – but not always good strategy. A style
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