The Signal

The term social media once felt useful – a shorthand for the platforms where work was shared and audiences gathered. […]

For years, brands treated influencers and ambassadors as variations of the same idea – different names for people who helped

Designers once approached marketing as a sequence of campaigns. Publish consistently, share the work, nurture the pipeline, repeat. But a

Across the industry, there’s a quiet shift in how studios think about the lifespan of a project. The idea that

Design brands often invest heavily in imagery but overlook the narrative that shapes how buyers interpret their work. As client

AI has changed the pace and volume of digital content, but it has also made something else more valuable: the