Everyone’s Favorite Luxury Bedding Line Is Coming to Target

Parachute is known for its ultra-soft, high-quality bedding and towels, gaining it loyal fans from all over. Personally, I consider myself a Parachute diehard, with most of my linen closet and mattress from the brand.

And now, Parachute is expanding its home essentials footprint by partnering with Target to offer the same quality products at affordable price points. The Parachute for Target collection features more than 200 items, from linen sheets to down alternative bed pillows to bath robes. Prices range from $12 to $199, with most items under $90.

“Rooted in creativity, Parachute for Target evokes the energy of an artist’s loft. Designed to help create your dream space, these versatile pieces can be paired in soft, serene, and sophisticated ways—or layered into a world of color, vibrancy, and pattern,” says Amy Hoban, Chief Creative Officer at Parachute.

Take a look at some of our favorite picks from the collection below—you can shop it all online and in select stores on April 27.

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Relaxed Linen Sheeting, $59-$199

Linen bedding can sometimes take a couple of washes to get that extra-soft feel, but not these that are softened with natural cotton fiber (it’s a blend of 55% linen and 45%, to be exact).

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Honeycomb Cotton Duvet Cover Set, $149-$169

This duvet set was “inspired by European hotels found off the beaten path.” It includes a duvet cover and two shams.

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Comfy Cotton Robe, $89

Slipping into a super plush robe after a nice hot shower is just the best. This one is designed with soft terry inside and a flat woven front.

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Casual Organic Cotton Sheet, $39-$169

There’s nothing better than crisp, clean sheets. Made from premium quality, 100% GOTS-certified organic cotton, the sheets are soft, airy, and durable.

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Terry Check Bath Collection

These quick-drying towels will add a pop of pattern and color to your bathroom.

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Desert Stripe Bed Blanket, $129

The easiest bedroom update? Just change up some of your bedding. Adding this cozy, textured striped blanket to your bed will spruce things up.

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Cotton Napping Throw, $59

Here’s your versatile, everyday throw blanket. Place it on your bed or couch, use it for naps, or just curling up for much-needed lounging time.

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Velvet Mini Lumber Pillow, $49

Maybe all your bedroom needs for a little refresh is just a pop of color, like this bold mini velvet decorative pillow.

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