Most of the software installed on our devices today is working a double shift. Its primary job might be to play music or open an image, but its secondary job (and the one that pays the developers’ bills) is to upsell subscriptions, harvest behavioral data, or keep our eyeballs glued to a feed. We have become so accustomed to our apps acting like salespeople that we’ve forgotten what it feels like to use an app that is just … an app.
