Today is an exclusive sneak peek for you readers before it’s blasted to the world. You see Sean Lowe, yes, the most likable former bachelor, and I have something to tell you. We’ve partnered up to launch my first line of sofas next week, called Room Service…with Wayfair, all made in America. First time in Emily history (sorry it took me a minute:))
A backstory feels necessary here – how did we get here exactly? Sean and his business partner, Clay Silver, started a furniture company 10 years ago. You see, right after he finished The Bachelor (how cute are he and Catherine on social?), he asked Clay, his long-time best friend, for his dream pit-style sectional as a wedding gift. Clay’s family has decades of furniture manufacturing and selling experience, and they have been very successful in this really challenging space. The sectional went viral, so with that success, they built a really robust line and company of their own (I had no idea, TBH). They were ready to expand so they approached me with a very clear pitch – I would design the furniture (with help from my talented team), with full creative control, while he and Clay would handle all the factory contracts, operations, logistics, fabric procurement, manufacturing, inventory, and customer service – all the stuff that is outside my expertise/experience or desire, frankly. My interest was piqued enough to jump on a call with them, which went really well. They seemed honest, nice, smart, experienced, and again, willing to give us full creative design control while taking away our stress. It just felt natural and easy. I still was unsure I had the bandwidth to do it, but my team cheerleaded around me and convinced me it was the right time and that they were the right operations partner (they were right!). A year and a half later, we have a line of sofas that we are so proud of. I love each of them so much. I’ll go more into what is so great about them all next week and why we designed the exactly the way we did, I promise (but know that my team and I – led by Jess) really obsessed over the comfort, quality and being the right level of stylish (not too trendy, but not basic!). A true EHD collaboration on all fronts – I’m continuously so grateful for my team.
And get this…We partnered with Wayfair on this line because they are a trusted company that has mastered the science of logistics and delivery – they can get our pieces into your home within a couple of weeks at minimal delivery costs. It’s a real love triangle. A furniture industry throuple (using real restraint here, not to use more “final rose” puns). Our collective goal is to help you have stylish and comfortable furniture, quickly, so you can enjoy your home more, now. The whole thing has been so fun and fulfilling.
A First Sneak Peek…
So here they are – and there are more sizes and colors available. Everything is live on Wayfair’s site and purchasable as of today. The reason I wanted to give you, my loyal blog readers (THANK YOU), a heads up is that we fear some will sell out (they can’t stock 100 of each SKU). Wayfair has a massive catalogue feature and big marketing and advertising campaign going up soon. So if you are in the market for a sofa, you have over the weekend before it gets blasted on social and I start telling the world about it. But the good news if any should sell out, they can be made and shipped quickly (no 10-12 week lead times) because we are made in America and have a fantastic factory in Texas (of which I’ve visited twice to sit on my babies and make sure they are good enough for my own family/home – they are). We tweaked the design a lot (ask Sean), and I specifically obsessed about the comfort and family-friendliness of them all (the perfect foam/padding combination for each sitting experience). More to come on Monday, I’m so excited. But if you are in the market for a sofa or just want to see what me and my team have been up to, feel free to check out Room Service here. It’s been a real journey:)
*Photos by Kaitlin Green
