Your baby’s nursery just got a lot more stylish. Popular bedding and bath brand Parachute recently added a bunch of new items to its Baby Collection, from crib sheets to hooded baby and toddler towels to quilts and shams. The new products are made of the same soft, organic materials Parachute is known for, designed with babies and toddlers in mind.
“Baby has always been part of our world, but in the early years it leaned toward a more muted palette,” says Amy Hoban, Chief Creative Officer of Parachute. “As the brand has evolved, we felt it was time to give the collection a bolder refresh—one that feels playful, full of personality, and lives beautifully in your home.”
Courtesy of Parachute
When designing the new products, Amy and team took cues from what was already resonating in the core collection. They found that customers were embracing color and pattern in their own bedding, so they decided to bring that to the Baby collection. Their priority was to create pieces that were fun and imaginative for the kids, but elevated and timeless for the parents.
“Listening to parents was key,” Amy explains. “Through focus groups, we heard a clear desire for playful, almost educational prints on crib sheets and colors that could easily mix and match. Details like the bear ears on the hooded towels came from wanting to add those small, joyful touches that make the everyday feel a little more special.”
Shop some of the new products below and see the full collection here.
Organic Mini Mosaic Baby Washcloth
Most baby stuff seems to be so muted these days, these washcloths have an aesthetically-pleasing color palette with a fun pattern.
Organic Hooded Toddler Towel with Ears
This soft and cozy towel will keep your tot warm and dry after bath. The hooded ears are an extra cute touch
Organic Cloud Cotton Toddler Quilt
This quilt checks all the boxes: it’s comfy, cozy, lightweight, and fluffy. You can even use it as a floor blanket for playtime.
We only recommend things we love. If you buy something through our site, we might earn a commission.
