You’ve just completed a stunning project. The furniture’s in, the lighting is perfect, and the client is beaming. Maybe you do a final walkthrough, snap a few photos, and send a heartfelt thank-you.
Great service, for sure. But if that’s where your offboarding ends, you’re leaving real opportunity on the table. Because when your client shares their new space – even casually – they’re not just showing off their home. They’re showing off your work. And that moment of visibility? It’s marketing gold.
But only if you’ve set it up right.
Here’s how to create a Reveal Kit and a smart follow-through strategy that turns post-project excitement into real business momentum – without ever asking your client to promote you.
What’s a Reveal Kit?
A Reveal Kit is a curated mini-package you send your client at the end of the project. It includes ready-to-share photos, suggested captions, and links or tags so they can easily credit your work when they post.
You’re not asking for a favor. You’re making it easy for them to share something they’re already excited about, and helping that post do some serious work for your business.
What to include:
- 3–5 images formatted for Instagram and Stories
- Optional layouts for Stories (think: “before & after” or room-by-room)
- Suggested captions, like:
- “Couldn’t be happier with how our kitchen turned out, thanks to [Your Studio Name].”
- “The renovation is complete and better than we imagined.”
- Handles, hashtags, and credits – exactly how you want to be tagged
Package it all up in a neatly organized Google Drive or Dropbox folder and send it with a message like:
“We’re so thrilled with how everything came together! If you feel like sharing your space, here’s a Reveal Kit with some of our favorite photos and captions. We’d love to celebrate this home with you.”
Simple. Helpful. No pressure.
What If the Project Will be Pitched to a Magazine?
If you’re planning to submit the project for publication, your Reveal Kit needs a different approach.
Magazines expect exclusivity – meaning, they want to be the first to publish the finished space. If your client posts the full reveal online, that could make the project ineligible for print or digital features.
So in this case, the Reveal Kit becomes more strategic, and a bit more secretive.
How to share while keeping it under wraps:
- Use close-up vignettes or detail shots that don’t reveal full rooms
- Focus on material pairings, styling moments, or an emotional snapshot
- Keep captions light, such as:
- “Sneak peek at a recent favorite project… more to come.”
- Remind clients to avoid sharing full-room reveals if publication is a goal
This gives your client something to share (they’re excited and rightfully so!) while keeping your pitch options open.
Not every project is a fit for media. But if you know it is – if the photography is strong, the design is layered, and the story is compelling – it’s your call (and a written permission from your client) whether it gets submitted first or posted publicly. Be clear about that with your client and build it into your process.
What Happens When They Share?
Let’s say your client posts a photo, tags you, and adds a sweet caption. Someone taps your handle. They land on your Instagram feed. Maybe they click your link-in-bio and end up on your homepage.
That’s… fine. But it’s not focused.
That visitor just saw your work, felt inspired, and is now wandering through your site with no context and no clear next step. You’ve got them warm but there’s no direction.
This is where most designers miss a huge opportunity
Instead of sending that warm lead to a generic homepage, send them to a Reveal Landing Page – designed to build trust, share context, and guide them toward action.
What’s a Reveal Landing Page?
This is a custom page you link to when you share project work online (or when a client tags you). It’s short, beautiful, and strategic. It exists to do one job: Turn curiosity into a conversation, and is a critical part of your digital experience.
What to include In Your Reveal Landing Page:
- A clear headline, like:
“Loved [Client’s Name]’s kitchen? Here’s how we can create something special for you.” If you don’t want to create a page per each project reveal, you can create a generic that’s talking about your work. - A few standout images from the featured project (or, again, any of your work)
- Short copy that introduces your design style or process
- A next step – choose one:
- Book a discovery call
- Download your welcome guide
- Take a style quiz
- Inquire via form
- A quote from a happy client
- Your contact form or scheduler for ease pathway to your business
Of course, this doesn’t replace your homepage but complements it, and gives curious browsers a focused way to engage right after seeing your best work. This also provides a very directed – and helpful – way for your future clients to get started with your services.
Why Reveal Kits Work
We all know referrals are gold but what designers often overlook is that your clients’ followers are already primed to trust you. They know your client. They see the space. They’re intrigued. Maybe a bit jelly too…
Now, your job is to capture that moment and make it easy for them to take the next step. Also, it gives you the control over what kind of materials your clients share, and helps them share their excitement over the new space. This is a win-win-win, I’d say!
Build It Once, Use It Forever
This is the kind of marketing system that pays off every time you finish a job. You’re already taking the photos. You’re already sending thank-you emails. Now you’re just organizing it into a kit and connecting the dots on the backend.
Here’s what I recommend:
- Create your Reveal Kit template: Set it up in a way that’s easy to replicate – Dropbox folder, image presets, caption templates, etc.
- Build your Reveal Landing Page: Use your website builder or landing page tool to create a template you can duplicate per project (you don’t need to reinvent the wheel each time).
- Plug it into your offboarding: Make it part of your wrap-up process – the same way you’d send care instructions or a project closeout summary.
If you need a ready-made reveal kit to fir your brand aesthetic, you’ll find it in our Marketing Suites!
This simple, repeatable system helps you stay in control of how your work is shared, guides warm leads toward your services, and turns every finished project into a marketing asset. Set it up once and let it keep working behind the scenes, every time you hit “project complete.”
