Many designers consider shifting to a consultation-only model, offering strategy and expertise without managing full-scale projects. This approach can increase profitability, reduce operational stress, and give clients clear, expert-driven guidance. But is it the right move for your firm?
The Benefits of a Consultation-Only Model
- Higher Profit Margins – Eliminating project management and implementation reduces overhead costs, allowing you to focus purely on advisory work.
- Scalability & Flexibility – Consultations require fewer resources than full-service projects, making it easier to take on more clients or work remotely.
- Less Client Management – Without sourcing materials, hiring contractors, or overseeing installations, you eliminate much of the stress that comes with full-service design.
- Clearer Work-Life Balance – A consultation model reduces long project timelines, giving you more control over your schedule.
- Easier Sales Process – Well-defined consultation packages make it simpler for clients to book services without the complexity of custom proposals.
Potential Downsides to Consider
- Limited Revenue Per Client – While consultations are high-margin, you may need more volume to replace the revenue of full-service projects.
- Clients May Want More – Some clients prefer a full-service experience and may hesitate to hire a consultant without hands-on execution.
- Differentiation Challenges – With more designers offering consultation services, standing out requires strong branding and marketing.
How to Transition Successfully
If you decide to pivot to a consultation-only model, consider these strategies:
- Define Clear Consultation Packages – Offer structured services such as design strategy sessions, space planning, or styling guidance.
- Set Fixed Pricing – Make it easy for clients to book your expertise without lengthy negotiations.
- Create a Referral Network – Partner with contractors and vendors to provide clients with execution resources.
- Market Your Expertise – Position yourself as a trusted advisor through content marketing, speaking engagements, and case studies.
A consultation-only model can be an excellent option for designers who want to simplify their business, increase profitability, and focus purely on creative strategy. However, success requires strong positioning, clear service offerings, and a steady flow of clients. Weigh the pros and cons carefully before making the shift!