You already know how much time and energy goes into sales calls. So why keep having conversations that go nowhere?
If you’ve been wondering whether or not to show prices on your website, let me make it simple: yes, you should. Showing pricing isn’t just about transparency – it’s about efficiency, positioning, and trust. Not showing your prices might be the reason your sales funnel feels stuck.
What Happens When You Show Prices On Your Website
The moment you publish your pricing, people will start to sort themselves into clear groups. And that’s exactly what you want.
- Some people say, “That’s way outside my budget.”
Will they book a call? No. And that’s great. You just saved both sides time. - Some say, “Only that? This feels too cheap. I’m going with someone who seems more established.”
That’s a cue to revisit your pricing and positioning. - Others say, “Perfect.”
They see the offer, like the value, and book a call already pre-qualified. That’s who you want.
What Happens When You Hide Prices
Now compare that to what happens when your website doesn’t mention pricing at all:
- Some leads will say, “This looks exciting. Let’s book a call.”
Then they hear your rates and say, “What? That’s crazy pants.” - Others assume it’s too expensive and never reach out.
You don’t even get a chance to have an elevated conversation. - And a few good-fit clients are left guessing.
Some will move on because they’re unsure of what to expect.
Not showing prices doesn’t protect your value. It just creates confusion.
Showing Pricing Builds Trust
Publishing pricing signals that you’re confident, organized, and honest. You’re not trying to trap anyone into a call. You’re inviting them into a transparent relationship.
Even if your services vary, sharing a starting point or range is better than nothing. It shows that you’re clear on the value of your work and confident in what you deliver.
Why Transparent Pricing Helps You Book Better Design Clients
Beyond building trust, showing your pricing can directly improve how your design business functions. It gives you more control over your time, client experience, and bottom line. Here’s how:
Shorter Sales Cycle
When potential clients know your pricing upfront, they don’t need to “check with their partner” or wait for a quote to make a decision. You avoid long email threads and awkward phone calls that go nowhere. The people who book a call are already halfway to a yes – because they understand the investment.
Higher Conversion Rates
Transparent pricing leads to more committed inquiries. When someone reaches out after seeing your rates, they’re more likely to be serious. You’re not spending energy trying to “sell them” on your value. They’ve already seen it – and they’re here to take the next step.
Better Fit Clients
Design clients who see your prices and still reach out are already aligned with how you work and the level you operate at. You’re no longer wasting time with people who are looking for quick fixes or bargain rates. You’re attracting clients who want your expertise and are ready to invest in it.
Less Haggling, More Respect
Clear pricing reduces second-guessing. Instead of trying to justify your rates, you’re leading a conversation that’s centered on process and vision. This sets the tone for a professional working relationship from the start. When people respect your prices, they’re more likely to respect your time, your boundaries, and your creative leadership.
Common Objections
Of course, showing prices openly, or even as a range might cause feelings. Here are some common objections I hear from designers and creators:
“But Every Project Is Custom…”
That’s valid. But that doesn’t mean pricing should be invisible. Most custom projects still start from a base. Use that to give your audience an anchor.
“I Want People To Book A Call So I Can Sell Them”
A better strategy is to get pre-qualified leads on the phone. If your offer is strong, you won’t need to convince anyone. You’ll just need to guide them.
“People Might Think I’m Too Expensive”
If they do, they’re not your client. Better to know that before you’ve spent hours emailing or meeting with them.
How To Share Pricing On Your Website
Here are a few ways to make pricing visible without boxing yourself in:
Create An “Investment” Page
This page can list out your offers, packages, or services and explain what’s included. Use this space to frame the value of what you do.
Use “Starting At” Or Ranges
This gives people a ballpark without locking you into a specific price.
Bundle Your Services
Even custom projects often fall into categories or tiers. Create packages based on deliverables, outcomes, or transformation.
Explain The Value
Don’t just list numbers. Help people understand what’s included, what kind of clients the package is for, and what outcomes they can expect.
Productizing makes pricing easier
One of the easiest ways to show pricing confidently is to productize your services.
This doesn’t mean you lose the custom element of your work. It just means you create clear containers for your offers. When someone visits your site, they know exactly what’s available, what’s included, and what kind of investment they’re looking at. That’s what high-trust brands do.
Productizing also helps you streamline your business. It aligns your sales, marketing, and operations while cutting back on repetitive back-and-forth.
Should you Show Prices On Your Website?
If your business is based on building trust, positioning yourself as a premium brand, and making the most of your time, show your prices.
You don’t need to list every detail or every variation. You just need to give people a way to understand what it might look like to work with you. Use ranges. Use “starting at.” Use clear, productized offers.
But don’t hide. The right clients want to know. And the sooner they see the value, the faster they’ll book.
