Woven with Tradition: How JORO Home Elevates Everyday Living

There’s a quiet luxury in textiles. The weight of a handwoven fabric, the subtle irregularities in a natural weave, the richness of a textile made with care—these details make a home feel considered, layered, and deeply personal. JORO Home understands this instinctively. Founded by siblings Nimrat Kaur, Simrat Kaur, and Sahib Singh, the brand is built on decades of expertise in fine fabrics, reinterpreting heritage craftsmanship for modern living.

A Legacy of Craftsmanship, Reimagined

At its core, JORO is about balance: between tradition and innovation, softness and durability, aesthetic and function. Raised in a family immersed in textile production since 1983, the founders grew up with an innate appreciation for fabric and design. Their father’s Mumbai-based mill became a large purveyor luxury home textiles, while their mother instilled in them an understanding of time-honoured techniques. JORO is a continuation of that legacy—only now, it takes a more contemporary, personal approach.

A woman draped in luxurious bedding with elegant details, standing in a minimalist space with neutral home décor and sophisticated design.
A geometric stone bench featuring a soft neutral cushion, styled with a patterned floor and simple black sandals for a modern neutral home decor aesthetic.

A Collection Rooted in Home

Their first collection, Feels Like Home, is a reflection of heritage—an exploration of Punjab, a region woven into the brand’s identity. Inspired by the earthy landscapes and the time-honoured textiles of the region, this collection brings a sense of nostalgia and belonging to modern interiors. Luxurious bed linens, cosy throws, and intricately embroidered cushions echo the craftsmanship that has been cherished for generations.

A woman embracing a luxurious white duvet with delicate gold embroidery, showcasing high quality bedding.

Timeless Textiles for Modern Homes

Every piece in this collection is crafted with longevity in mind. Expect refined textures, neutral palettes, and intricate weaving methods that bring depth to a space without overwhelming it. The result is a home that feels tactile, intentional, and effortlessly elegant.

A woman sitting on a textured stone bench, surrounded by patterned throw pillows in warm tones, embodying cozy living room essentials.

An Honest Approach to Quality

More than just aesthetics, JORO prioritises an honest approach to production. Every fabric is selected for its durability and timeless appeal, ensuring that these pieces don’t just decorate a home but become a part of its story.

A woman lounging on a bed dressed in silky, patterned linens and crisp white pillows, creating a serene luxury home decor aesthetic with high quality bedding.

Textiles That Feel Like Home

JORO creates textiles meant to be lived with, not just admired. Their first collection bridges past and present, weaving history, comfort, and craftsmanship into everyday life.

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