How you show up in the world says everything about your brand. From how often you post on Instagram to the way your newsletters land (or don’t) in inboxes, it all ties back to one thing: your marketing personality.
No, this isn’t a BuzzFeed quiz – though we love quizzes like any other marketing geek! This is about recognizing the patterns that shape your marketing habits and understanding what they signal to your customers, collaborators, and the broader design world.
And… to determine what kind of marketing actually works for you.
Your Marketing Personality
So, are you riding the hype train, mastering consistency, or winging it on pure creative impulse? Let’s break it down.
The Hype Marketer
You get a burst of energy. You’ve got a big idea. Maybe it’s a new collection, a new showroom, or your debut at High Point. You go all-in. Emails. Stories. Press. Behind-the-scenes reels every day for two weeks. And then? Silence.
This is the Hype Marketing Personality. You’re magnetic when you’re “on,” but your visibility disappears the second your campaign ends. It’s launch-heavy, energy-intense, and it can absolutely get attention… for a moment.
But here’s the risk: when you only show up for the big splashy stuff, your audience stops paying attention in the quieter moments. Over time, they may only associate your brand with announcements – not connection.
Hype marketers are the ones you often notice online. They are brilliant at creating the hype around their cause, and get people excited. This is a great way to go about your business, unless… hyping is not your personality. I know, you can do stuff that’s not aligned with your personality, or… can you, really?
Activate Your Inner Hype Marketer
- Build small hype moments between big ones – like sneak peeks, pre-launch surveys, or countdowns to new blog posts.
- Repurpose your best content. Turn one campaign into a month’s worth of emails, Reels, and carousel posts.
- Use seasonal anchors. Tie hype to moments your audience is already tuned into, such as trade shows, new collections, gift guides.
The Consistent Marketer
You show up. Every week. Month after month. Year after year. You post, email, publish, pin, and pitch. Your community knows they can count on you… and they do. This is the gold standard in marketing personality, IMHO. And yet, sometimes, even the Consistent Marketer gets stuck in the “expected.”
You’re steady, but are you still exciting? Are you making space for experimentation, or has the calendar become a content treadmill?
While the consistency marketer is not as flashy and loud as the hyping type, this is what keeps the trains running and bills paid. This type of marketing, however, has its own challenges. The biggest being: consistency is HARD, and getting results takes time.
Activate Your Inner Consistency Marketer
- Audit your content for energy. Does it reflect your current voice and business goals, or is it running on autopilot?
- Create one wild card slot each month. Try something unscripted, bold, or new – just to shake up your rhythm.
- Measure engagement. Consistency only works if your audience is still listening. Watch what’s clicking (literally and emotionally).
The Random Marketer
You might not even call it marketing. You post when you feel like it, send a newsletter when the stars align, and occasionally share a project because someone reminded you. Your work is solid. Your ideas are amazing. But your marketing? It’s on vibes.
This is the Random Marketing Personality. And while it may feel spontaneous and creative, inconsistency makes it hard for your audience to understand your value.
Randomness costs you visibility. It confuses your audience. And it doesn’t support your bigger goals, whether that’s licensing, scaling, or simply staying top of mind.
Activate Your Inner Random Marketer (With Purpose)
- Channel that creative spark into scheduled moments, like a monthly “what we’re loving” email or spontaneous live Q&As.
- Choose one platform to focus on for 30 days. Make it your marketing playground.
- Set up simple automation, like a welcome sequence or a quarterly announcement series, so even your randomness has a system behind it.
So, what’s your marketing personality? Are you happy with the process and outcomes? If not, it’s time to change that. Inside the Tastemaker Membership, we help design & lifestyle professionals and brands build marketing systems that support both hype and consistency. You’ll learn how to create momentum when you need a boost, and how to show up with clarity and confidence the rest of the time – without sacrificing your wellbeing!
